There is no life I know to compare with pure imagination

Did you know that Willy Wonka and the Chocolate Factory was actually originally made as a film-length commercial for a new line of candy from Quaker Oats? The film industry had fallen on really hard times and was never more open to distribution contracts and using investors from different markets. A director’s daughter was reading the original Roald Dahl book and he made the connection between Dahl’s great story and the product launch. He pitched the idea for the cross-promotion. Brilliant! Stuff like this is why I got into advertising at all (but opportunities like this don’t come around too often. That’s a different story!)  All-in-all the movie turned out so amazing and attracted a cult following, unfortunately the candy line wasn’t AS  successful. More info on this here: http://en.wikipedia.org/wiki/Willy_Wonka_%26_the_Chocolate_Factory

Willy Wonka ( the original) is my all-time favorite movie. It is so imaginative and so scrumdidliumptious. It is a feast for the eyes. The Tim Burton re-make is very well done but it’s just not the same. Apparently, people with the name “Arielle” are predisposed to loving this movie. I wish this cake was mine but, alas, it was enjoyed by a different person with my name.

Great news, lickable wallpaper can be made! I created a similar design based off the movie stills, had strips laminated and then melted jolly ranchers down with a little water in a glass bowl. Using a new, disposable, craft brush, just paint different flavors on each fruit and let it dry. Washable and reusable for future fun!

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Lets start at the beginning…

Capsule Toys – A tiny world in a bubble

I have always loved objects of miniature scale. I know that capsule toys had something to do with my fascination at an early age. There are so magical to me, a detailed object at a small scale—like they are from another world. They transport me to a new place. I am getting a glimpse into something precious, something a little bit secret and the experience is a bit more exciting than the everyday. As a kid ( heck, as an adult) I couldn’t pass a capsule toy dispenser without stopping to look inside those tiny, plastic, bubbles. Something about an object suspended in clear plastic is rather exciting. I can see it but I can’t get to it. If I pay for one, what I get is left to chance. The toy was generally less exciting once it was removed from its capsule, I preferred to leave them in their “home”. To this day I still place a lot of value on 25 cents. It could buy you a little magic.

The Japanese equivalent to the cheap, American versions are called Gashapon. They are more like collectors items and the price can range from $1-$6. The toys are more detailed and better quality. The creativity in their designs is pretty limitless. ( I’ll definitely touch more on Japanese whimsy again later). I remember a childhood friend bringing a few home from Tokyo with “real” hair and cloth clothes. Kind of useless in the long run? Maybe. But for some reason they are really exciting! http://en.wikipedia.org/wiki/Gashapon

From my capsule toy experience, stemmed a love of dioramas, matchbox miniature scenes and a general enthusiasm of getting a glimpse into other-wordly situations. In space, under water,  carnivals, fairylands. So much inspiration from some cheaply made hunks of plastic. 🙂

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